Behaviour Change Advisory Services

About us

Behaviour Change Advisory Services (BCAS) is an organization dedicated to supporting low-income communities improve their well-being with the support of digital technology. Our primary work focuses on providing technical assistance to help assess and improve the productivity, income and livelihoods of smallholder farmers using the best available methods including behavioral economics, social learning theory, rigorous experimentation and impact evaluations across India. We offer these services in collaboration with partner organizations (public, private and non-profit) with the goal of improving the livelihoods of smallholder farmers across India. Over time, we are also growing to serve the information needs of other sectors dedicated to improving the well-being and livelihoods of those living in poverty.


Delivering customized, targeted and continuously iterated upon solutions to serve the information needs of stakeholders (particularly smallholder farmers) informed by rigorous evidence

Pioneer an ecosystem-based approach by partnering with aligned organizations to deliver sustainable and holistic solutions

Monitoring and evaluating the impact of our services to improve the offerings to our end-users

Providing technical assistance and advisory to aligned organizations that serve the information needs of lower-income populations, particularly smallholder farmers.

Our Team

Bhaumik Shah

Designated Partner

Bhaumik has years of experience in program management and operations focused on ICT4D interventions in India and Ethiopia. He previously worked with the Institute for Financial Management and Research as a consultant, and at Awaaz.De as the Vice President of Operations. Bhaumik holds an MBA in Rural Management.

Tarun Pokiya

Designated Partner

Tarun Pokiya has a postgraduate degree in agriculture science and has over 8 years of experience in agricultural research projects. He previously worked as an Agronomist at the Centre for Microfinance, IFMR LEAD in Gujarat, India. He also led field management for the “Avaaj Otalo” project, a mobile-based agriculture extension impact evaluation study, and has experience in studying ICT-based interventions for agriculture in India with the Indian Council of Agriculture Research (ICAR)


D 104, Titanium Square, Opp Acropolis Mall Thaltej Cross Road, Thaltej, Ahmedabad, Gujarat, India – 380054